When bottled isn't good enough....

If you find yourself thirsty in the East Village and you have $2.50 burning a hole in your pocket , stop in to Molecule for a to-go cup of... water. New York city water, which is some of the best you can get when it comes to tap water, is simply not good enough for the folks at Molecule. They run it through a huge, expensive filtration system and serve the final product to its customers.

"It's about treating water a little more consciously, mindfully and respectfully," says a co-owner of the "water cafe." If only they treated their customers the same way.