"Like the unique African Baobab tree, which nourishes its community with its leaves and fruit, McDonald's has branched out to the African-American community nourishing it with valuable programs and opportunities." This has to be a joke. I'm not African-American, and I'M offended by what is a clearly a marketing strategy to target black people.
On the feedback page, they make several statements and ask visitors to the site if they agree or disagree. An example of one such statement is: "McDonald’s is a brand that gets me."